It comes as no surprise as the economy continues to slide, taking financial security with it, giving is on the decline. That's bad news for nonprofits. The good news, however, is that Alliance Charities, Inc. (http://www.alliancecharities.org), a 501(c)(3) organization, has a way for anyone to support causes they care about without actually giving out-of-pocket.
By partnering with retailers like Wal-Mart, Target, Amazon, eBay, Staples, Gap, Disney, Starbucks and many others — and by utilizing Google Custom Search — Alliance Charities enables online shoppers to contribute to U.S.-based nonprofits with every purchase they make.
For shoppers, there is no added expense. Funding comes from commissions earned on purchases. Affiliate retailers send Alliance Charities commissions based on shoppers' purchases of items they would normally buy, and Alliance Charities distributes funds to supported charities.