Introducing the new FARA logo Dear FARA community, the FARA Staff and Board is pleased to announce the introduction of an updated FARA logo. This mark replaces the previous logo for all FARA printed and web materials. It is our hope that you find this new mark to be distinctive, inclusive and identifiable.
Why a new logo?
Over the past year, FARA received feedback that our logo needed to be updated. We were fortunate to have access to the advice of advertisi ng, marketing, graphic design and fundraising professionals. After getting to know FARA , they all recommended an update to the logo, in order to more accurately convey the culture and mission of our organization. This became even more necessary as FARA is working with a growing number of academic, pharmaceutical, government and advocacy organizations, and expanding our corporate partnerships. Also, many of our fundraising efforts have their own logo or symbol and we wanted a mark that supported this but also clearly identified our organization.