BGC Partners, Inc. selected the Friedreich's Ataxia Research Alliance (FARA) to be one of their 2008 Charity Day recipients. BGC's Charity Day was originally conceived as a way to raise money for the Cantor Relief Fund, by donating a full day's global brokerage commissions to the Fund. Today the event has evolved and funds raised now also go to dozens of other worthy causes around the world.
In 2007 BGC raised over $6 million globally. In New York the event is held in their Wall Street offices, with invited celebrity guests acting as brokers for the day. With the guidance of BGC's licensed brokers, they carry out actual trades of bonds, foreign exchange and other financial instruments with BGC clients- Wall Street's biggest banks. On September 11, 2008, Sean Landeta- retired NY Giants punter, Tiki Barber- retired NY Giants running back and current Today Show correspondent, and Rich Monteleone- NY Yankees Special Pitching Instructor represented FARA on the trading floor for Charity Day.